Minimalist Elegance, Designed in Geneva

Founded by Laurence Imstepf, Mademoiselle L is a Geneva-based brand that blends functionality, creativity, and individuality. A HEAD – Genève graduate and Brunschwig Prize winner, she was also awarded a grant from the Fonds Cantonal d’Art Contemporain and won the Lily Fashion Contest in 2012.

Mademoiselle L offers urban, minimalist, and graphic fashion with architectural lines, subtly reinterpreting streetwear and sportswear influences.

In 2022, the brand took a bold step forward with the opening of The L Store, a dedicated space for its creations in the heart of Geneva. Then, in 2024, it achieved a major milestone: breaking away from the traditional fashion calendar. Now, a single collection spans the entire year, with a new outfit released each month, from March to November.

Local and Responsible Craftsmanship

Every piece is designed and crafted in the Mademoiselle L studio in Versoix (Geneva), following an ethical and thoughtful approach.

Fabrics are carefully sourced from Europe, either from existing stock or selected for their lasting quality. Production is done in small series, avoiding overproduction, and all packaging is recycled or biodegradable.

✖️Less, but better✖️